Tackling ecommerce website development: Electronics ecommerce website

Client

Team Size

Location

location

Goal

Designing and developing a reliable, secure, and optimized ecommerce website for electronics.

Services

E-Commerce Development Software Testing & QA UI/UX Design Solutions Front end Backend Development Web Development

See Project

Bticino e commerce electronics website featuring payment and delivery options with a search bar and navigation menu.

Project Overview

There’s no better solution for those looking to revamp their space than Bticino, an electronics store with over 20 years of experience and a wide selection of products. We’ve used our vast experience with website development for ecommerce to make sure the Italian company’s Russia-based representative’s online presence is as presentable and user-oriented as possible.

The Challenges

Bticino was looking to build a browsable speed-optimized website that would present its amazing selection of smart home solutions and other high-quality equipment in the best light. The e commerce electronics company was facing these challenges:

Categorize and showcase the selection of smart home products

Develop a comprehensive website architecture that includes all product types.

Offer customers the option to securely make purchases on the website

Integrate payment gateways with respective security regulations compliance.

Keep the website up and running, even if there’s a surge in traffic

Perform code and database optimization, enable caching, etc.

Craft an enjoyable online shopping experience for users of all backgrounds

Design a beginner-friendly interface with an intuitive architecture.

Make the e commerce electronics website responsive and mobile-friendly

Optimize navigation, use flexible images, and design with a mobile-first mindset.

Our solution

Leveraging our extensive experience in e commerce store development, we gave Bticino a responsive and easily navigable online presence. Our team’s approach included:

Developing a User-Oriented Site Architecture

Our experience with e commerce store development has taught us that having a confusing and convoluted site layout is the number one reason why visitors bounce. We have:

Categorized the selection of products in a way that makes sense to the customer
Simplified the menu structure and ensured consistency in navigation
Added a search bar and visual aids and highlighted key pages

Optimizing for Speed & Performance

To run a successful ecommerce website for electronics, one must be ready for an occasional surge of traffic. Knowing this, our team has:

Optimized server performance, enabled lazyloading, and minified code
Enabled image optimization, caching, and asynchronous loading
Made use of performance monitoring tools to identify and address issues

Integrating & Securing Payment System

Integrating a payment gateway and making sure it’s secure is an essential part of website development for ecommerce. This is why we have:

Embedded a payment gateway into the website to enable fast & easy purchases
Secured the payments with advanced encryption and user authentication methods
Deployed fraud monitoring and prevention tools to safeguard customer data

A computer screen with a shield and key, symbolizing cybersecurity, data protection, and secure communication, with message icons in the background.

Technologies

Client Feedback

Working with Solicy was a game-changer for our online presence. They didn’t just build us a visually appealing website — they understood our business goals and delivered a solution that improved our user experience and lead generation. The team was professional, responsive, and delivered on time. We’ve seen a noticeable increase in engagement since the new site went live.