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We are looking for a skilled SEO Specialist to manage all search engine optimization and marketing activities. The ideal candidate will have expertise in SEO tools and strategies to enhance our website's visibility, drive organic traffic, and ensure optimal user engagement.
Aufgabenbereich
- Conduct keyword research and implement on-page optimization strategies to improve website rankings.
- Monitor, analyze, and report on website performance using Google Search Console, Ahrefs, and SEMrush.
- Utilize Hotjar to analyze user behavior and identify areas for improvement in website usability and conversion.
- Manage content updates on the website using CMS platforms to ensure fresh and optimized content.
- Oversee blog creation and publication through platforms like Ghost.
- Stay updated on industry trends and algorithm changes to implement best practices and maintain competitive rankings.
Bevorzugte Fähigkeiten und Qualifikationen
- Proven experience as an SEO Specialist or similar role.
- Proficiency in Google Search Console, Ahrefs, SEMrush, Hotjar, CMS, and Ghost.
- Familiarity with Figma for design-related collaboration.
- Strong analytical skills and attention to detail.
- Knowledge of website management and basic HTML/CSS is a plus.
- Excellent communication and organizational skills.
