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Customer Experience Analytics Software Development | iValu8

Client
ivalu8 logo
Team Size
3
Duration
3 months
Industry
Martech
Location
USA
Goal
Create a clear product hub and admin portal for iValu8s VivaSpot marketing service. The work included a campaign builder, captive WiFi landing flows, analytics dashboards, and easy integrations, so small businesses can launch local campaigns fast.
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iValu8

Project Overview

iValu8, a US-based marketing technology company from Chapel Hill, partnered with Solicy to build a customer experience analytics software solution for its VivaSpot service. The platform was designed as a clear product hub and admin portal that empowered small businesses to launch local marketing automation campaigns faster. By combining a unified campaign builder, captive WiFi flows, real-time marketing analytics, and integrations, the platform became a scalable customer engagement software that strengthened local brand-consumer interactions.

The Challenges

Developing iValu8’s customer engagement solutions required addressing several complex challenges. Campaigns had to work seamlessly across WiFi portals, email, SMS, and social within a single builder. The captive WiFi flow needed to detect devices, handle multiple browsers, and maintain stable sessions while collecting opt-ins. Venues required customer experience analytics software that provided near real-time insights on visits, conversions, and dwell time. Finally, strict data privacy rules demanded compliant, user-friendly consent flows for all customer data.

Multi-Channel Campaign Design with Customer Engagement Software

Campaigns run across WiFi portals, email, SMS, and social. We had to make a single builder that produces consistent experiences on all channels without extra work for the marketer.

Captive Portal and Device Handling for Customer Experience Software

The captive WiFi flow must detect devices, handle different browsers, and keep sessions stable while collecting opt-ins and email addresses.

Real-Time Marketing Analytics at Venue Scale

Venues need near real-time reports on visits, conversions, and dwell time. The system had to process many events without delays.

Privacy and Opt-In Compliance in Customer Experience Software Solutions

Local rules require clear consent and safe handling of customer data. The flows must be simple and legally compliant.

Our solution

Solicy’s team delivered a robust customer experience software solution that streamlined campaign management and analytics. A multi-channel campaign builder enabled businesses to design once and publish everywhere. Captive WiFi integration ensured reliable device handling and smooth customer sign-ups. A real-time marketing analytics pipeline provided venue managers with instant visibility into campaign performance. Lastly, privacy-first opt-in flows with inline consent and secure storage ensured legal compliance while maintaining trust.

Unified Campaign Builder for Local Marketing Automation

We created a single builder that outputs landing pages, email templates, and SMS sequences, so marketers design once and publish everywhere.

    Robust Captive Portal Integration in Customer Engagement Tools

    We implemented device detection, session persistence, and graceful fallbacks for older browsers to keep sign-ups stable at busy venues.

      Stream Processing for Real-Time Marketing Analytics

      An event pipeline and near-real-time dashboards gave staff live insight into visits, conversions, and top campaigns.

        A computer screen with a shield and key, symbolizing cybersecurity, data protection, and secure communication, with message icons in the background.

        Client Feedback

        quote

        Solicy helped us transform VivaSpot into a powerful, easy-to-use customer experience software solution. Their team delivered a stable, scalable platform that simplified campaign creation, improved conversions, and made compliance effortless for our clients.

        avatar

        CEO at iValu8

        Features

        The VivaSpot platform combined powerful customer engagement tools with advanced analytics to improve campaign results.

        Unified Campaign Builder for Multi-Channel Campaigns

        Marketers design once and launch multi-channel campaigns across WiFi, email, SMS, and social.


        Captive Portal Integration for Stable Customer Sign-Ups

        Stable session handling and device detection deliver smooth customer sign-ups in busy venues.


        Real-Time Marketing Analytics Dashboards for Venues

        Venue staff gain instant insights into visits, conversions, and dwell time.


        Privacy-Compliant Data Flows in Customer Experience Software Solutions

        Inline consent and secure storage ensure campaigns meet local compliance rules.

        Key Outcomes

        The solution achieved measurable business results for iValu8 and its VivaSpot clients.

        Campaign creation became simpler with one intuitive builder.

        Customer journeys across channels improved sign-up efficiency.

        Enhanced opt-in flows grew venue databases.

        Improved portal stability reduced technical issues.

        Result

        In just 3 months, a 3-member Solicy team delivered a scalable customer experience analytics software platform, reducing setup time by 60%, raising conversions by 45%, and boosting lead capture by 32%.

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