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It depends heavily on scope. Integrating an existing model, like OpenAI or Anthropic's API, into a product is far cheaper than building a custom model trained on proprietary data.
A simple AI-powered feature might start in the low five figures, while a custom model with fine-tuning, a vector database, and ongoing retraining can run well beyond that.
A credible vendor will walk you through what's driving the cost rather than giving a single flat number upfront.
A regular software company that 'does AI' usually means they can call an existing model's API and build a UI around it, which is a legitimate approach for plenty of projects.
An AI development company that specializes in the field typically also offers custom model work, including fine-tuning, data pipeline design, and evaluation frameworks to catch model drift after launch.
Neither label is inherently better; what matters is whether the vendor is honest about which one your project actually needs.
A scoped MVP built on an existing AI model can often launch in 6 to 10 weeks.
A custom model trained on your own data, with proper testing and evaluation, usually takes several months, since data preparation and model validation take real time to get right.
Anyone promising a fully custom AI system in two weeks is either overselling the timeline or underscoping the work.
For most teams, starting with an MVP is the safer route. It lets you validate whether the AI feature actually solves the problem before committing budget to a full custom build.
This is especially true for AI, where real user behavior often reveals edge cases that no amount of internal testing catches.
Ask what tools or systems the agent can call on its own, such as a CRM, a database, or an email system, and what decisions it makes without a human in the loop.
A genuine AI agent plans multi-step actions and adapts based on results. A relabeled chatbot follows a fixed decision tree and can't handle inputs outside its scripted paths.
If the vendor can't clearly describe the agent's decision-making process, it's worth a second look.
At minimum: clearly defined success metrics, not just 'the model works', who owns the model and the training data afterward, what post-launch monitoring and retraining looks like, and how data privacy and compliance requirements are handled.
AI contracts that skip the post-launch section tend to leave clients without support once the model's real-world performance starts to drift.
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