What is SaaS Marketing? The Full Guide

Digital marketing refers to all online marketing activities businesses use across various industries. SaaS marketing is specifically about promoting software that customers access by subscription. It usually involves longer decision times, giving free trials, handling subscriptions, and putting extra effort into keeping customers loyal.

The most important phases in SaaS marketing are awareness, consideration, decision, activation, and retention.

Some outdated SaaS marketing strategies are using old-school advertising and ignoring customer data. Overpromising features and not paying attention to what customers really need can also cause problems. It’s important to stay flexible and focus on the whole customer journey.

You can measure SaaS marketing by tracking key metrics like customer acquisition cost, conversion rates, churn rate, and customer lifetime value. Monitoring these helps you see what’s working and where to improve.